Facebook Is Letting Job Advertisers Target Only Men
The trucking company was looking for drivers with commercial driver’s licenses… but not women. The company’s Facebook ad advertising job openings had been targeted just to men. And it was one of several ads from other employers targeting ads to members of just one gender – the gender stereotypically associated with that job. These ads are the subject of a lawsuit by the ACLU, CWA and others; we found additional examples using the Facebook Political Ad Collector database.