Facebook Charged Biden a Higher Price Than Trump for Campaign Ads
The result of an opaque pricing system is an apparent disparity between the candidates, I showed with extensive data analysis.
I analyzed the prices that Facebook charged the Trump and Biden campaign’s for political ads. Trump paid a lower price on average, despite some puzzling fluctuations. I also reported that there’s no transparency into why the prices vary – even though the pricing system including a machine-learning algorithm rating ads’ qualities that Facebook apparently hasn’t audited for political bias.